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The Brands

Five Brands, Five Worlds.

The Collection

Each brand, its own world.

From 100% fullblood Japanese genetics to extensively grass-fed, from 450-day grain programs to open-pasture seasons - the House of Wagyu is not a single product story.

It is a collection. Each brand its own world. Each one chosen, not invented. Each one the result of a different approach to what Australian Wagyu can be at its most exceptional. They share one thing: the standard. That does not move.

MUSE Wagyu MUSE A new luxury in Australian Wagyu. 100% Japanese genetics. Bred & raised in Australia. The most sensual, most intensely marbled expression in the House. MUSE does not ask for attention. It commands it. Discover MUSE SENKU Wagyu SENKU The pioneer of Australian Wagyu. Thirty years of refined Japanese bloodlines. SENKU was here before the category had a name - and remains its most precise, most consistent expression. Discover SENKU ICON Wagyu ICON The benchmark of F1. Balance. Consistency. Performance. ICON is the definitive Australian F1 Wagyu - the one chefs and buyers return to because it delivers, every time. Discover ICON YUGO Wagyu YUGO Japan meets Australia. Two traditions. One vision. YUGO brings together Japanese Wagyu genetics and Australian pastoral craft into something entirely its own. Discover YUGO ROAM Wagyu ROAM Extensively grass-fed. Free to roam. Mature, unhurried, raised entirely on open pasture. ROAM carries a flavour that grain-fed Wagyu cannot replicate - deeper, more mineral, entirely specific to the land it came from. Discover ROAM