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Privacy Policy

Last updated: September 2026

This website (www.paradigmfoods.com.au) and the House of Wagyu family of brands are operated by Paradigm Foods Pty Ltd ("Paradigm Foods", "we", "us", "our"). We are committed to protecting your privacy and handling your personal information openly and responsibly. This policy explains what we collect, how we use it, and the choices you have.

We handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where you are located in the European Union or the United Kingdom, we also handle your information consistently with the EU/UK GDPR.

Information we collect

Information you give us

When you submit an enquiry through our contact or trade forms, we collect the details you provide — typically your name, company, country, email address, phone number, the brand or product category you are interested in, and your message. When you subscribe to our newsletter, we collect your email address.

Information collected automatically

When you visit the site we may collect standard technical and usage information (such as device and browser type, pages viewed, and aggregate interaction data) through cookies and analytics. You control non-essential cookies via our consent banner — see our Cookie Policy for details.

How we use your information

  • To respond to your enquiries and provide information about our brands and products.
  • To send you our newsletter and updates, where you have asked to receive them.
  • To operate, secure, and improve the website and our communications.
  • To protect against spam, fraud, and misuse of our forms.
  • To meet our legal and regulatory obligations.

For visitors in the EU/UK, we rely on your consent (for example, marketing emails and non-essential cookies), our legitimate interests in operating and improving our business, and, where relevant, taking steps at your request before entering into a contract.

How we share your information

We do not sell your personal information. We share it only with trusted service providers who process it on our behalf, under contract and on our instructions, to deliver the services below:

  • Gameplan (Gameplan Technologies) — our marketing and website operations partner, which builds and maintains this website and manages our marketing communications on our behalf, acting as a data processor.
  • Mailchimp (Intuit) — delivery and management of our newsletter.
  • Resend — delivery of enquiry and transactional emails.
  • Cloudflare — Turnstile bot/spam protection on our forms.
  • Vercel — hosting of this website.
  • Google Analytics — aggregate website analytics, where you have consented.

Each provider handles your information under its own privacy terms and only for the purposes we specify. We may also disclose information where required by law or to protect our legal rights.

International transfers

Paradigm Foods operates internationally, and some of our service providers are located overseas (including in the United States, the European Union, and the United Kingdom). This means your information may be stored or processed outside Australia. Where it is, we take reasonable steps to ensure it is handled consistently with this policy and applicable law.

Data security

We take reasonable technical and organisational measures to protect personal information from loss, misuse, and unauthorised access, disclosure, or alteration. No method of transmission or storage is completely secure, but we work to safeguard your information appropriately.

How long we keep it

We keep personal information only for as long as necessary to fulfil the purposes described in this policy, including to satisfy any legal, accounting, or reporting requirements. When it is no longer needed, we delete or de-identify it.

Your rights and choices

You may request access to, or correction of, the personal information we hold about you, and you can ask us to delete it. You can unsubscribe from our newsletter at any time using the link in any email, and you can update your cookie choices via our Cookie Policy. To make a request, please contact us.

If you are in Australia and are not satisfied with how we have handled your information, you may contact the Office of the Australian Information Commissioner (OAIC). If you are in the EU/UK, you may lodge a complaint with your local data protection authority.

Contact us

For any questions about this policy or your personal information:

Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. Please check back periodically for any changes.